Niche Market Focus Boby specializes in providing a free, compliant invoicing solution tailored specifically for artisans in the building industry, presenting an opportunity to expand into other niche trades that require simple yet legal invoicing tools.

Growth Potential With a revenue range of 25 to 50 million dollars and a small team of up to 50 employees, the company shows signs of rapid growth and scalability, suggesting potential for increased sales with expanded product features or complementary services.

Technology Stack Utilizing technologies like Microsoft 365 and modern web management tools such as Cloudflare and Hotjar, Boby demonstrates an investing in reliable digital infrastructure, which can be leveraged to upsell advanced integrations or enterprise solutions.

Competitive Edge Offering a free platform that ensures legal compliance and electronic invoicing positions Boby as an attractive alternative to paid solutions, opening opportunities to target clients seeking cost-effective yet compliant software, especially among small artisans and tradespeople.

Market Expansion Given similarities with larger players in the SaaS and ERP space with extensive customer bases like Odoo and Sage, Boby can position itself to partner with or target those who serve small business segments for cross-sell or collaborative opportunities.