Premium Positioning Ciao Bella’s focus on authentic, craft-quality gelato and sorbetto positions it as a premium brand. There is an opportunity to target high-end grocery stores, specialty food retailers, and luxury hospitality venues seeking authentic ice cream experiences.

Growth and Expansion Following its acquisition by High Road Craft and plans to triple manufacturing capacity, Ciao Bella is poised for significant scaling. This creates possibilities for supplier partnerships, distribution network expansion, and co-branded initiatives.

Strategic Partnerships The collaboration with Diageo to launch Baileys Sea Salt Caramel Gelato indicates openness to co-branded products and innovative flavor collaborations, presenting avenues for licensing, exclusive distribution deals, and brand extension opportunities.

Digital Presence With a modern tech stack including SEO tools, social media integration, and cloud services, Ciao Bella is well-positioned to leverage digital marketing efforts for brand awareness. Explore opportunities for targeted online campaigns and ecommerce partnerships.

Market Trend Alignment The company's focus on craft, quality, and flavor innovation aligns with current consumer shifts towards premium, artisanal frozen desserts. There is potential to develop new product lines or seasonal offerings to capitalize on these trends.