Leadership Expansion Clarion recently appointed a new President and elevated executives, signaling a growth-oriented strategy. This presents an opening to position strategic partnerships and executive-level market research programs that deliver measurable ROI, plus opportunities to upsell integrated research services.

Tech Modernization The current tech stack relies on PHP and jQuery alongside Google Cloud services. Offer modernization and cloud-native analytics solutions, data pipelines, secure client dashboards, and API-driven workflows to increase efficiency and data quality.

Scalable Research Ops With a boutique size, Clarion can benefit from scalable research operations, programmatic fieldwork, and automation. Propose end-to-end research operations outsourcing or partnerships that expand capacity for larger client engagements without compromising quality.

Vertical Focus Strategy Being NYC-based, Clarion can pursue vertical market expansion in consumer tech, financial services, healthcare, and media. Propose vertical-specific packages, case studies, and targeted business development outreach.

Analytics and Measurement Their use of Google Analytics and Google Cloud indicates capability in data-driven insights. Offer advanced analytics, attribution modeling, experimentation design, and executive dashboards to turn insights into actionable business outcomes for clients.