Expansion Opportunities Leverage their growing footprint with stores in Manchester, London, and the US to cross-sell limited edition shirts and exclusive capsule collaborations, targeting tourist and city-based footfall as well as online shoppers expanding internationally.

Partnership Potential capitalize on recent collaborations and investments by proposing co-branded campaigns with lifestyle brands or sports media partners (e.g., limited edition drops with soft drinks or entertainment brands) to boost reach and drive demand for vintage and retro kits.

Media & Influencer Utilize their investor-backed growth and high-profile endorsements to engage football cultural influencers and content creators for unboxing, historical kit stories, and fashion-forward sustainability narratives to expand awareness among collectors and younger fans.

B2B Licensing Explore licensing deals with clubs, leagues, and rights holders to secure exclusive reissues, verified authenticity, and certified retro collections, unlocking bulk wholesale opportunities for fans, clubs, and nostalgia-focused retailers.

Data-Driven Growth Offer tailored product bundles and regionalized promotions using their tech stack (Klaviyo, Mautic, Zendesk Chat, DBT, Azure) to optimize segmentation, personalized messaging, and post-purchase engagement for higher conversion and repeat purchases.