Transparent cost leadership Position CBA as a cost-reduction advocate by highlighting the ProVision NextGen Level Funded PPO plan that delivers an average 25% reduction in total annual healthcare spend through a proprietary adjudication model, appealing to mid-market companies seeking predictable healthcare budgeting.

Single access advantage Emphasize the benefit of a single-point-of-access for all healthcare needs with no balance billing, which simplifies administrative workflows for HR and finance teams and reduces employee confusion in plan management.

Network credibility Leverage the large, trusted PPO network underpinning ProVision to reassure prospects about provider access, network stability, and claim handling quality, addressing concerns in conversations with benefits managers at mid-market firms.

Tech-enabled proposals Highlight the use of transparent, tech-enabled cost insights and potential to integrate with existing tech stack (Squarespace, SendGrid, JSON-LD) to support personalized, data-driven proposals and improved marketing automation for healthcare benefits.

Growth readiness Target medium-sized brokerages and insurers in the same competitive space by showcasing scalable solutions and potential revenue impact, using CBA’s revenue range and growth narrative to position as a partner for brokers aiming to expand without adding complexity.