Strategic partnership CRI has recently partnered with Keen Independent Research on a 2024 Economic Disparity Study, signaling openness to collaborations with niche firms and government-related research projects which can be a gateway to larger multi-client opportunities.

SMB agility As a small to mid-sized market research firm with 11-50 employees and revenue between 10M-25M, CRI is positioned to win mid-market contracts, quick-turnaround projects, and customized services that larger firms may overlook.

Full-service capabilities CRI offers end-to-end research covering campaign testing, branding, advertising awareness, tracking, and focus group testing, enabling cross-sell of services to clients seeking integrated insights across multiple stages of a marketing initiative.

Local credibility Based in San Marcos, Texas, CRI can leverage regional proximity to attract local and state-level clients or contracts, including public sector opportunities that value on-the-ground, efficient research partnerships.

Tech stack leverage Utilize CRI’s digital tools and analytics footprint (Google Analytics, PHP, Nginx, Gravity Forms, Akismet) to offer data-driven measurement, website optimization, and easily automated survey and feedback programs as add-ons for prospective clients.