Strategic clientele Target potential cross-sell opportunities with large packaging accounts in the US and Eastern Canada, leveraging existing relationships with Kraft Foods, Sara Lee, Target, Hershey, Topps, PIM Brands, Bunzl to introduce custom plastics, rigid thermoforming and flexible films for broader product lines.

Midmarket growth Position as a nimble packaging partner for small to mid-sized manufacturers seeking flexible stock and custom container solutions, highlighting quick quote cycles, local territory coverage, and the ability to service bakery, deli, HMR, processor applications, and fresh cut fruit segments.

Product portfolio Emphasize the breadth of stock and custom containers (over 3,000 SKUs) and the value of a one-stop shop for diverse packaging needs, offering both rigid thermoforming and flexible film solutions to address multiple packaging formats.

Regional expansion Capitalize on nine-state US territory and Eastern Ontario coverage by proposing regional warehouses or faster lead times, plus localized support to win new business from nearby manufacturers seeking reliable regional supply.

Tech-enabled sales Leverage existing tech stack and analytics to deepen customer insights, track packaging trends, and deliver data-driven proposals; use Google Analytics and Tag Manager data to profile buyer behavior and tailor outreach for high-potential accounts.