Acquired by TELUS Decision Insight has joined TELUS Agriculture & Consumer Goods, signaling access to larger enterprise contracts, cross-sell opportunities, and expanded channels through a prominent parent organization.

Market Research Focus As a market research firm with expertise in brick-and-mortar and online shopping environments, there are opportunities to upsell advanced analytics, shopper insights, and predictive modeling to retailers seeking integrated data solutions.

Mid-market Footprint With a lean team (11-50 employees) and revenue in the mid tens of millions, target mid-market retailers and CPGs that need agile, cost-effective research for rapid decision cycles.

Growth Horizon Recent acquisition by TABS Analytics and the TELUS AGCG ecosystem suggest potential for expanded service lines, cross-sell of suite analytics, and joint marketing to boost win rates.

Competitive Positioning Position alongside larger analytics players by emphasizing practical, actionable insights, faster turnaround, and industry-specific expertise to win deals where big firms are perceived as less nimble.