Market Position Decision Insight operates within the market research industry with a focus on shopper marketing analytics, serving clients with both offline and online retail insights, indicating strong potential for expanding into e-commerce and digital analytics services.

Recent Acquisition Being acquired by TABS Analytics in 2019 highlights an opportunity to leverage combined capabilities for cross-selling to existing clients and expanding the product portfolio in retail and consumer insights.

Financial Range With annual revenues estimated between 10 to 25 million dollars, Decision Insight demonstrates a solid revenue base with room for growth through targeted service expansions and market penetration strategies.

Technology Stack Utilization of diverse digital tools like Google Fonts API, Facebook, and modern web technologies suggests an openness to digital engagement; this can be harnessed to develop innovative, tech-driven research solutions appealing to digital-first clients.

Industry Trends The company's focus on both brick-and-mortar and online shopping environments aligns well with current market trends toward integrated multi-channel retail insights, offering opportunities to offer comprehensive, omnichannel analytics services to retail clients.