Retail Expansion DIBS Beauty has achieved nationwide Ulta Beauty presence (1500+ stores) and was Ulta’s fastest-growing color brand in 2025, signaling strong retail demand and a proven omni-channel path that sales teams can leverage for cross-channel partnerships and in-store promotions.

Funding & Backing Backed by L Catterton and with a notable funding history, DIBS Beauty exhibits investor confidence and growth potential, making it an attractive partner for co-branded campaigns, limited-edition drops, and strategic investments in marketing and distribution.

Rapid Growth Launched in 2021 and described as one of the fastest-growing digital-only makeup brands in the U.S., DIBS demonstrates strong velocity and customer acquisition momentum that can be amplified through wholesale collaborations, exclusive SKUs, and retailer-exclusive assortments.

Strategic Partnerships Recent Ulta Beauty partnership and participation in industry events (Future50, Retail Brew) indicate openness to new alliances, co-marketing opportunities, and efficiency-sharing initiatives with beauty retailers, logistics providers, or wellness brands.

Market Positioning Competitive set includes major prestige and indie brands with substantial scale; DIBS’s growth trajectory and digital-first heritage suggest opportunities for niche partnerships, influencer-led launches, and targeted programs in rising consumer segments to accelerate market share gains.