Omnichannel Edge Dichter & Neira combines modern trade analytics with traditional trade data and in-store image recognition to deliver end-to-end merchandising and promotions insights. Their daily SKU level data and proprietary execution insights help retailers optimize shelf presence and promotions, presenting a strong upsell to large FMCG brands and regional retailers across LATAM.

LATAM Expansion With a footprint across more than ten Latin American countries and a scalable tech stack, the firm is well positioned to support multi country rollouts and standardized insights for global clients expanding in the region. This creates opportunities to upsell cross-border analytics projects and data integration services for regional manufacturers and retailers.

Data Platform Leveraging AWS, SQL, Piwik PRO Core, and other tools, the company can offer a data platform and dashboards as a service, enabling clients to self-serve insights and reduce reliance on external reports. This is attractive to mid-market to enterprise clients seeking cost-efficient, ongoing analytics and faster decision cycles.

Consumer Insights Beyond transaction data, the firm provides deep consumer insights into motivations, habits, and satisfaction, enabling clients to tailor product development and marketing strategies. This supports opportunities to upsell research programs, brand tracking, and satisfaction measurement for FMCG brands, retailers, and advertisers.

Competitive Differentiation Proprietary image recognition for in-store execution, strong data collection at the SKU level, and a balanced focus on modern and traditional channels position Dichter & Neira as a unique partner in LATAM. Target retailers and manufacturers seeking holistic channel analytics and measurable ROI from store level initiatives.