Established Reputation Directions In Research has a long-standing presence in the market research industry since 1985, showcasing stability and a proven track record for delivering high-quality data collection services, which can appeal to clients seeking reliable and experienced partners.

Technological Capability The company's use of advanced data collection methods, including CATI predictive dialing, online surveys, and IVR, indicates a strong technological foundation that can cater to diverse client needs for innovative research solutions.

Growth Potential With a revenue estimated between 50 million and 100 million and a dedicated global call center network, Directions In Research offers potential opportunities for expansion into new markets or increased service offerings targeting larger enterprises.

Niche Focus Specializing solely in data collection and tabulation allows the company to position itself as an expert in these core areas, making it an ideal partner for organizations looking for specialized market research support.

Competitive Landscape Compared to larger players like Dynata and Kantar, Directions In Research's specialized focus and agile operations may offer a competitive advantage for clients who prioritize personalized service and innovative data collection techniques.