Established Expertise Directions in Research has a long-standing presence in the market research industry since 1985, demonstrating stability and deep experience in quality data collection, which positions them as a trusted partner for clients seeking reliable insights.

Robust Data Capabilities Utilizing advanced data collection methods such as CATI, online surveys, and IVR, along with a dedicated team and multiple call center locations, DIR offers comprehensive and scalable data collection solutions suitable for diverse research needs.

Market Positioning With a mid-range revenue between $50 million and $100 million and a focused industry offering, DIR presents opportunities to target clients who value specialized, high-quality data services within the competitive market research sector.

Technology Utilization The company's use of industry-standard software like DreamWeaver and Google Analytics indicates a commitment to leveraging technology for data integrity and performance tracking, appealing to clients seeking technologically advanced research solutions.

Growth Potential Compared to larger competitors like Kantar and Nielsen, DIR’s agile operations and niche focus may present opportunities to partners interested in expanding into high-quality, flexible data collection services tailored for specific industry segments or tailored research campaigns.