Market positioning Mid-sized market research firm with strong telephone and online data collection capabilities and multiple global call center facilities, suggesting opportunity to upsell enterprise-scale projects and multi-country deployments.

Data collection depth Specializes in CATI with predictive dialing, IVR, online and qualitative recruiting, indicating potential to cross-sell advanced fieldwork solutions, panel recruitment services, and mixed-mode studies to broader client bases.

Revenue scale Annual revenue in the mid-range for boutique providers, implying fit for mid-market accounts seeking reliable, flexible data collection partners with responsive customization.

Geographic reach Headquartered in San Diego with call centers in Grand Rapids and San Jose, enabling regionally diverse coverage; opportunity to propose nearshore/offshore mix solutions and language-enabled panels for US and LATAM clients.

Tech enablement Uses legacy tools like Quancept for data collection and DreamWeaver with Google Analytics, signaling upside from modernizing tech stack, data integration, and analytics capabilities to attract tech-forward buyers.