Wholesale Partnerships Opportunity to expand revenue through wholesale and private label collaborations with retailers and potential exclusive lines. Propose creating a dedicated B2B sales program, wholesale portal, and sample catalog to attract mid-market buyers.

Marketing Optimization Leverage existing Google Analytics data to identify high-performance channels and optimize the marketing mix. Propose investing in conversion rate optimization, retargeting, email nurture, and CRM-driven campaigns to grow customer lifetime value.

Tech Modernization Current tech stack signals potential aging infrastructure; there is an opportunity to upgrade e-commerce capabilities, adopt a scalable platform or headless architecture, improve site speed and SEO via JSON-LD and prioritized resources.

Channel Expansion Position as an omnichannel brand by expanding to marketplaces and social commerce, pursuing partnerships with influencers and retailers to widen reach while preserving brand control.

Operational Efficiency With a lean team, streamline operations via outsourcing for manufacturing planning, customer service, and logistics, plus automation to reduce manual tasks and accelerate time-to-market.