Growing Revenue Potential With an annual revenue in the range of 10 to 25 million dollars and a dedicated customer base of hundreds of thousands of spectators, Elkhart Lake's Road America presents significant opportunities for premium sponsorships, branded experiences, and high-value partnership programs aligned with major motorsport events.

Strategic Event Portfolio Hosting high-profile events such as the NTT INDYCAR SERIES, MotoAmerica Series, and Trans Am SpeedTour positions Road America as a targeted platform for brands seeking engagement with motorsport enthusiasts and active lifestyle consumers in the Midwest region.

Digital Engagement Opportunities Utilizing its technology stack, including Adobe Creative Cloud and Bazaarvoice Reviews, Road America demonstrates a focus on digital content and community engagement, presenting opportunities for digital marketing, experiential campaigns, and customer reviews amplification to enhance brand visibility.

Partnership Expansion The recent multi-year sponsorship deal with XPEL indicates openness to strategic partnerships, especially with brands in automotive protection, technology, and lifestyle industries, creating avenues for co-branded programs, product placements, and onsite activations.

Location and Lifestyle Appeal Located in Wisconsin’s picturesque Elkhart Lake and offering diverse events like driving schools and VIP experiences, Road America attracts a niche yet engaged audience that values motorsport, leisure, and experiential activities, ideal for brands targeting affluent, active consumers seeking premium entertainment.