Expanding Event Portfolio Road America has a diverse and active schedule of high-profile racing events including the NTT INDYCAR SERIES, MotoAmerica Series, and Trans Am SpeedTour, indicating opportunities for partnership sponsorships, promotional activations, and branded experiences.

Strategic Sponsorships The recent multi-year partnership with XPEL highlights Road America's success in attracting high-profile sponsors, presenting potential avenues for brands in automotive, technology, and lifestyle sectors to engage through event sponsorships and exclusive activations.

Premium Customer Engagement The launch of exclusive experiences like the Concours VIP highlights an emphasis on high-end customer engagement, opening sales opportunities in luxury hospitality, special event packages, and tailored branding experiences targeted at affluent audiences.

Digital and On-site Marketing With a tech stack including Adobe Creative Cloud, Bazaarvoice Reviews, and modern digital tools, Road America demonstrates a digital-first approach, suggesting prospects in digital marketing, content creation, and online experiential marketing to boost brand visibility.

Growth and Community Presence Located in a strategic Midwestern region with strong local community ties and a growing reputation as one of the best racing facilities, Road America presents opportunities for regional brand activation, community engagement partnerships, and experiential marketing initiatives.