Market Leadership Exact Data has a strong presence in multi-channel direct marketing, providing a variety of online and offline data solutions that can be attractive to organizations seeking comprehensive customer outreach and targeted advertising efforts.

Recent Acquisition Since its acquisition by Data Axle in 2021, Exact Data benefits from expanded resources and integration opportunities, allowing potential cross-selling of data and marketing solutions to a wider customer base.

Growth Potential With estimated revenues between 100 to 250 million dollars and an employee base of up to 200, there is a significant opportunity to target enterprise clients looking for scalable data-driven marketing services.

Innovation Focus The company's launch of strategic marketing guides like the 2020 Holiday Campaign indicates a focus on innovative, education-based marketing tools, opening opportunities for partnerships with B2B clients aiming for cutting-edge marketing strategies.

Technology Adoption Utilizing advanced tech stacks such as Cloudflare, Google Maps, and Marketo suggests that Exact Data is well-equipped to offer integrated, technology-driven data solutions, making it appealing to tech-savvy organizations seeking sophisticated marketing data services.