Niche Focus Target small businesses and individuals in the New York Metro area with tailored group health insurance offerings, leveraging EYG Group Benefits’ specialty and white glove service to differentiate from larger brokers.

Experience Advantage Highlight the leadership and tenure of President Eli Gelb and established carrier relationships to build trust with mid-market clients seeking stability and robust carrier networks.

Carrier Network Leverage relationships with Oxford Health/United Healthcare, Empire Blue Cross/Blue Shield, Aetna, Oscar, CareConnect and Cigna to upsell comprehensive coverage options and cross-sell ancillary products.

Growth Readiness With revenue in the multi-million range and a lean team, position the firm for scalable partnerships, white-labeling opportunities, and strategic alliances to expand distribution without heavy overhead.

Digital Presence Utilize Wix/WordPress and modern tech stack to optimize digital lead generation, client onboarding, and self-service features, enabling targeted campaigns for small businesses in the NYC metro.