Insights

Strategic Partnerships Financeit’s ongoing collaborations with roofing and home improvement contractors and platforms (e.g., SubcontractorHub, Roof Pros Plus, EcoFrost Heating, Reynolds Bros, High 5 Exteriors, KMA Building) indicate strong demand for POS financing in contractor-centric ecosystems. Target similar trade networks and supplier associations to accelerate approval rates and expand customer reach.

Securitization Momentum A recent $201 million asset-backed securitization demonstrates robust funding channels and investor confidence. Use this to position Financeit as a scalable, institution-backed financing option, enabling larger average ticket sizes and more aggressive growth in partner ecosystems.

Customer Experience Fast, decision-ready financing benefits are highlighted by partners offering quick applications and same-week project starts. Emphasize streamlined onboarding, instant pre-qualification, and short-approval cycles to win more contractor-driven leads and close rate improvements.

Fintech Leadership A diverse tech stack and Canadian market leadership position Financeit as a modern fintech solution for home improvement lending. Leverage this to upsell data-driven insights, marketing collaborations, and integrations with CRM/ads platforms to optimize campaigns and lender confidence.

Growth Opportunities Revenue scale in the hundreds of millions with broad partner networks suggests significant cross-sell potential across home improvement, HVAC, roofing, and exterior installations. Pursue joint promotions, exclusive offers, and bundled financing packages for high-frequency project categories.

Similar companies to Financeit

Financeit Tech Stack

Financeit uses 8 technology products and services including Google Ads, Snowplow, Power BI, and more. Explore Financeit's tech stack below.

Media & News

Financeit's Email Address Formats

Financeit uses at least 3 email formats:
Financeit Email FormatsExamplePercentage
FLast@financeit.ioJDoe@financeit.io
94%
First@financeit.ioJohn@financeit.io
5%
FMLast@financeit.ioJMDoe@financeit.io
1%

Frequently Asked Questions

What is Financeit's phone number?

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You can contact Financeit's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Financeit's official website and social media links?

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Financeit's official website is financeit.io and has social profiles on LinkedIn and Crunchbase.

How much revenue does Financeit generate?

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As of October 2026, Financeit's annual revenue is estimated to be $100M - $250M.

What is Financeit's SIC code and NAICS code?

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Financeit's SIC code is 7372 - Prepackaged Software and NAICS code is 52 - Finance and Insurance.

How many employees does Financeit have currently?

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As of October 2026, Financeit has approximately 334 employees across 6 continents, including North America, Asia and Europe. Key team members include Chief Executive Officer: C. W., Chief Growth Officer: A. S. and Chief Operating Officer: R. S. Explore Financeit's employee directory with LeadIQ.

What industry does Financeit belong to?

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Financeit operates in the Financial Services industry.

What technology does Financeit use?

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Financeit's tech stack includes Google Ads, Snowplow, Power BI, Red Hat OpenShift, Chef Infra, Google Workspace, SendGrid and Trustpilot.

What is Financeit's email format?

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Financeit's email format typically follows the pattern of FLast@financeit.io. Find more Financeit email formats with LeadIQ.

How much funding has Financeit raised to date?

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As of October 2026, Financeit has raised $571M in funding. The last funding round occurred on Nov 21, 2024 for $145M.

When was Financeit founded?

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Financeit was founded in 2011.
Financeit logo

Financeit

Financial ServicesOntario, Canada201-500 Employees

FinanceIt Canada Inc. operates in the Canadian financial services sector as a point-of-sale financing provider for home improvement, recreational vehicles, and retail businesses. Its platform enables merchants to offer customers affordable monthly payments for sizable purchases, helping them close more sales. Through partnerships with OEMs, distributors, and trade associations, the company provides exclusive pricing, promotions, and networking opportunities for its partner network.

Based in Toronto and founded in 2011, FinanceIt serves more than 10,000 businesses across Canada. The company has engaged in collaborations with industry participants to broaden its financing options, including a 2026 partnership with High 5 Exteriors to offer roof financing for Ottawa homeowners.

Section iconCompany Overview

Phone number
SIC Code
7372 - Prepackaged Software
NAICS Code
52 - Finance and Insurance
Founded
2011
Employees
201-500

Section iconFunding & Financials

  • $571M

    Financeit has raised a total of $571M of funding over 11 rounds. Their latest funding round was raised on Nov 21, 2024 in the amount of $145M as a Debt Financing.

  • $100M - $250M

    Financeit's revenue is estimated to be in the range of $100M - $250M

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