FUEL TV
Broadcast Media Production and DistributionLisbon, Portugal51-200 Employees
FUEL TV concentrates on action sports, producing, curating, and distributing content for a global audience. Its programming highlights stories and athletic action from athletes, events, and destinations in skateboarding, surfing, snowboarding, BMX, wakeboarding, and mountain biking. Founded in 2003 and based in Amadora, in the Lisbon region of Portugal, the company has international offices and serves viewers in more than 100 countries, delivering content through traditional pay television as well as a free, ad-supported streaming channel in select territories and a global SVOD service called FUEL TV+. Its audience comprises action-sports fans seeking coverage of athletes, events, and destinations within surfing, skateboarding, snowboarding, BMX, MTB, and related cultures. In 2025, the company named Gene Pao as president and general manager for North America, reflecting ongoing regional expansion.