Retail Expansion Fullgreen has established partnerships with major retailers in the US and UK, presenting an opportunity for further expansion into other international markets through similar distribution channels.

Product Diversification Recent introduction of sweet potato rice caters to the rising trend of plant-based and healthy eating, allowing Fullgreen to explore more product variations aligned with consumer preferences.

Competitive Positioning By offering easy, healthy, plant-based meals with no additives, Fullgreen can differentiate itself from competitors, attracting health-conscious consumers looking for convenient food options.

Technology Integration Utilization of tech stack including BugSnag, Vue.js, and Facebook indicates a focus on efficiency and customer engagement, offering potential avenues for personalized marketing and enhanced user experience.

Market Trend Alignment With the increasing popularity of Veganuary and the growing demand for sustainable and nutritious food choices, Fullgreen is well-positioned to capitalize on these consumer trends by emphasizing its plant-based offerings.