Expanding Digital Offerings Goodheart-Willcox has recently launched EduHub resources via the D2L Brightspace platform, highlighting a strategic focus on digital learning solutions that can be tailored for various educational institutions—posing opportunities to offer complementary digital content and integrations.

Strong Industry Partnerships The company’s recent collaboration with the Home Builders Institute for CTE curriculum enhancement indicates a growing presence in skill-based vocational education, opening doors to targeted content and certification solutions in emerging trades.

Market Position & Growth With an estimated revenue between $100M and $250M and a workforce of 201-500 employees, Goodheart-Willcox is positioned as a mid-sized publisher competing with industry leaders, making it a prime candidate for expanding its market share with new technology integrations and customized publishing services.

Targeted Educational Content Specializing in Career and Technical Education and Health & Wellness materials, the company’s focus presents opportunities for sales of specialized textbooks, digital platforms, and curriculum development tailored to growing sectors of vocational and health education.

Technology and Data Use Utilizing tools like HubSpot, NetSuite CRM, and Facebook Pixel indicates a data-driven approach to marketing and customer engagement, enabling sales efforts that leverage targeted outreach and personalized content solutions for educational institutions and industry partners.