Insights

Strategic Partnerships Gray Matters Games has established distribution partnerships with Asmodee USA and VR Distribution, signaling openness to expanded retail and international reach. This presents a sales opportunity to align with distributors’ networks for co-branded campaigns, exclusive releases, or bundled offerings.

New Product Rollout Recent and upcoming game launches such as Rhymes With Duck and You Bet-Cha! indicate an active product cadence. There is potential to pursue pre-orders, retail placements, and licensed promo campaigns around launch windows to maximize shelf impact.

Cause Marketing The company donates a meaningful portion of profits to Alzheimer's research, which can be leveraged in CSR-aligned pitches to retailers, publishers, and platforms seeking socially responsible products and storytelling around brain health friendly play.

Digital & Social Active use of ad tech and social tracking tools (AdRoll, Facebook Pixel, Google Console) suggests readiness for data-driven campaigns. Proposals can focus on targeted digital launches, influencer/playtester collaborations, and performance marketing packages.

Industry Recognition Finalist at the TAGIE Awards and a growing distribution footprint position Gray Matters Games as a credible partner for retailers and media. A sales approach can emphasize award visibility, press opportunities, and tiered distribution rights to accelerate adoption.

Gray Matters Games Tech Stack

Gray Matters Games uses 8 technology products and services including AdRoll, Facebook Pixel, Webpack, and more. Explore Gray Matters Games's tech stack below.

  • AdRoll
    Advertising
  • Facebook Pixel
    Analytics
  • Webpack
    Development
  • Google Workspace
    Email
  • Choices
    Javascript Libraries
  • X-Content-Type-Options
    Web & Portal Technology
  • Adobe Fonts
    Web Fonts
  • Facebook
    Widgets

Media & News

Gray Matters Games's Email Address Formats

Gray Matters Games uses at least 1 format(s):
Gray Matters Games Email FormatsExamplePercentage
First@graymattersgames.comJohn@graymattersgames.com
100%

Frequently Asked Questions

What is Gray Matters Games's official website and social media links?

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Gray Matters Games's official website is graymattersgames.com and has social profiles on LinkedIn.

How much revenue does Gray Matters Games generate?

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As of July 2026, Gray Matters Games's annual revenue is estimated to be <$1M.

What is Gray Matters Games's NAICS code?

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Gray Matters Games's NAICS code is 71 - Arts, Entertainment, and Recreation.

How many employees does Gray Matters Games have currently?

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As of July 2026, Gray Matters Games has approximately 2 employees across 1 continents, including North America. Key team members include Mbr: L. B.. Explore Gray Matters Games's employee directory with LeadIQ.

What industry does Gray Matters Games belong to?

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Gray Matters Games operates in the Entertainment Providers industry.

What technology does Gray Matters Games use?

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Gray Matters Games's tech stack includes AdRollFacebook PixelWebpackGoogle WorkspaceChoicesX-Content-Type-OptionsAdobe FontsFacebook.

What is Gray Matters Games's email format?

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Gray Matters Games's email format typically follows the pattern of First@graymattersgames.com. Find more Gray Matters Games email formats with LeadIQ.

When was Gray Matters Games founded?

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Gray Matters Games was founded in 2016.
Gray Matters Games logo

Gray Matters Games

Entertainment ProvidersIllinois, United States2-10 Employees

Gray Matters Games is a Glen Ellyn, Illinois-based game publisher focused on designing and releasing entertaining, cognitively engaging party games that encourage social interaction around the table. The company aims to support brain health by donating a meaningful portion of profits to Alzheimer’s research, aligning its product experiences with a charitable cause. Its catalog includes games such as You Bet-Cha! and Rhymes With Duck, with a history of launching new titles and forming distribution partnerships to broaden reach. The business targets consumers seeking interactive, conversation-driven experiences that connect friends and family through laughter and creativity. Recent developments include partnerships and recognition within the industry, underscoring the company’s efforts to expand its distribution and bring new games to market.

Section iconCompany Overview

NAICS Code
71 - Arts, Entertainment, and Recreation
Founded
2016
Employees
2-10

Section iconFunding & Financials

  • <$1M

    Gray Matters Games's revenue is estimated to be in the range of <$1M

Section iconFunding & Financials

  • <$1M

    Gray Matters Games's revenue is estimated to be in the range of <$1M

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