Insights

Strategic Partnerships GreenChoice has recently engaged in notable partnerships, including a May 2025 alliance with UNFI to deliver a personalized health and diet app experience for shoppers, indicating a forward-looking channel for co-sell opportunities and expanded retail reach.

Acquisition Signals The Aug 2025 report of Statkraft selling renewable energy development assets to GreenChoice suggests potential for energy sustainability data integration opportunities, and a credibility boost that can unlock cross-sell with energy-focused retailers and sustainability programs.

Retail Footprint GreenChoice provides data and engagement tools for over 1 million products across in-store shelf-edge and e-commerce plugins, positioning it to target large grocery chains and private-label programs seeking health and sustainability scoring to drive loyalty initiatives.

Funding & Validation Backed by investors like Katapult and BonBillo Ventures and recognized by industry councils and awards, GreenChoice demonstrates credible traction that can be leveraged in sales pitches to retailers prioritizing ESG, compliance, and shopper personalization.

Growth Levers With a recent partnership tied to shopper personalization and loyalty, plus a revenue range of roughly 1 to 10 million and a small team, there is an opportunity to scale via enterprise deals, co-marketing with retailers, and expanding to additional marketplaces or regional grocers seeking scalable sustainability data.

Similar companies to GreenChoice, PBC

GreenChoice, PBC Tech Stack

GreenChoice, PBC uses 8 technology products and services including Docker, Redis, Figma, and more. Explore GreenChoice, PBC's tech stack below.

GreenChoice, PBC's Email Address Formats

GreenChoice, PBC uses at least 2 email formats:
GreenChoice, PBC Email FormatsExamplePercentage
FirstL@greenchoicenow.comJohnD@greenchoicenow.com
86%
First@greenchoicenow.comJohn@greenchoicenow.com
14%

Frequently Asked Questions

What is GreenChoice, PBC's official website and social media links?

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GreenChoice, PBC's official website is greenchoicenow.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does GreenChoice, PBC generate?

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As of August 2026, GreenChoice, PBC's annual revenue is estimated to be $1M - $10M.

What is GreenChoice, PBC's NAICS code?

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GreenChoice, PBC's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does GreenChoice, PBC have currently?

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As of August 2026, GreenChoice, PBC has approximately 10 employees across 3 continents, including North America, Europe and Asia. Key team members include Head Of Data And Engineering: A. A. G., Executive Assistant To Chief Executive Officer: W. M. and Business Controller: P. V. Explore GreenChoice, PBC's employee directory with LeadIQ.

What industry does GreenChoice, PBC belong to?

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GreenChoice, PBC operates in the Technology, Information and Internet industry.

What technology does GreenChoice, PBC use?

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GreenChoice, PBC's tech stack includes Docker, Redis, Figma, Google Workspace, Klaviyo, Stripe, Piwik and DigitalOcean Web Hosting.

What is GreenChoice, PBC's email format?

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GreenChoice, PBC's email format typically follows the pattern of FirstL@greenchoicenow.com. Find more GreenChoice, PBC email formats with LeadIQ.

When was GreenChoice, PBC founded?

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GreenChoice, PBC was founded in 2019.
GreenChoice, PBC logo

GreenChoice, PBC

Technology, Information and InternetCalifornia, United States2-10 Employees

GreenChoice, PBC is a small technology company based in San Diego, California. It provides nutrition and sustainability data and engagement solutions for the grocery industry, giving retailers access to science-based health and environmental scores and verified attribute data for more than one million food products. Its shelf-edge and e-commerce plugins support in-store and online experiences that align with evolving consumer health needs and values. Its customers are grocery retailers seeking clearer data narratives to communicate product attributes at the point of sale, and the company has been recognized by Google as a Best App for Good. In May 2025, United Natural Foods Inc. announced a partnership with GreenChoice to develop a shopper-focused app.

Section iconCompany Overview

NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2019
Employees
2-10

Section iconFunding & Financials

  • $1M - $10M

    GreenChoice, PBC's revenue is estimated to be in the range of $1M - $10M

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