Unique Sustainable Products Harveys offers sustainable, vegan handbags made from repurposed seatbelts in the USA. Highlighting the eco-friendly aspect of these unique products can attract environmentally conscious consumers.

Disney Collaboration The recent launch of the Disney Princesses and Villains collection presents a sales opportunity to leverage popular characters. Partnering with well-known brands can help Harveys tap into a larger customer base and drive sales.

Online Presence and Technology Integration With a strong online presence through a well-designed website using technologies like Shopify and Google Font API, Harveys has the potential to reach a wider audience. Utilizing digital marketing tools such as AdRoll and USPS for efficient shipping can enhance customer engagement and boost sales.

USA Manufacturing Appeal Emphasizing the 'Made in the USA' aspect of Harveys' products can resonate with consumers looking to support local businesses and promote domestic manufacturing. Highlighting the quality and craftsmanship of American-made goods can attract patriotic customers, potentially driving sales growth.

Competitive Positioning and Expansion Opportunities Analyzing similar companies like ScS, IKEA, and DFS reveals the market landscape. Identifying gaps in the market and areas where Harveys can differentiate itself, such as through unique sustainable offerings and strategic partnerships, can help the company position itself effectively and explore avenues for expansion and increased sales.