HCD Research - No longer operating
Market ResearchNew Jersey, United States11-50 Employees
HCD Research was a market research firm based in Flemington, New Jersey, that integrated traditional methodologies with psychological, behavioral, and neuroscientific approaches to understand consumers. It served clients across diverse industries, designing, conducting, and analyzing studies on a global scale to generate insights into consumer experiences in settings ranging from home and online to in-lab and retail environments. The firm described its work as science-based and methodologically agnostic, combining conscious and non-conscious measures to address research questions. Throughout its history, HCD Research pursued partnerships and service innovations, including collaborations with Interactivevideo and Vesta Go, and it launched an on-demand research service in early 2021. It also established units focused on consumer health and wellness and on integrating neuroscience with traditional market research to align brand, marketing, and product experiences. The company is no longer operating, but its activities reflected an effort to apply neuroscience-informed methods to product development and communications across industries.
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