Event portfolio ISC promotes over 100 racing events annually and operates major speedways nationwide, presenting a broad engagement opportunity for sponsorships, hospitality packages, naming rights, and advertising across live events, venues, and associated media networks.

Media and VR With Motor Racing Network as the largest independent sports radio network and ownership of digital and experiential assets like ONE DAYTONA, there are cross-channel opportunities for bundled sponsorships, branded content, and targeted advertising to motorsports enthusiasts.

Venue network A diversified portfolio of 13 premier race facilities across key markets enables high-value partnerships in hospitality suites, premium experiences, merchandise retail, and on-site activations tailored to regional fan bases.

Financial scale Despite a mid-market revenue range, ISC’s embedded ecosystem includes hospitality, concessions, retail development, and casino stakes through partnerships, presenting upsell and sponsorship potential across multiple revenue streams.

Strategic growth The combination of owned entertainment properties, development assets like ONE DAYTONA, and a broad participant base suggests opportunities in experiential campaigns, loyalty programs, and co-branded consumer promotions targeting motorsports fans.