Irwin Broh Research
Market ResearchIllinois, United States11-50 Employees
Irwin Broh Research is a market research firm focused on helping clients understand customer behavior by uncovering insights from within consumer attitudes and motivations, enabling predictions about changes and factors driving purchase decisions. The firm has conducted research across a wide range of categories and can assist with studying specific market segments or verticals where its experience is substantial. Since its founding in 1971, it has built deep, long-lasting relationships by adapting to the individual needs of its clients and by prioritizing quality and confidentiality. Based in Des Plaines, Illinois, the company operates with a tight-knit team that emphasizes close partnership and responsive service. Its client base spans diverse industries, with research tailored to each organization's objectives. Within the market research field, Irwin Broh Research focuses on uncovering the underlying drivers of customer behavior to support decision-making.