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Insights

Growth financing Kent Outdoors secured a $100 million credit facility from Eclipse Business Capital to fuel its growth strategy, signaling readiness for expanded procurement, inventory deployment, and new brand collaborations.

Expansion momentum Recent leadership and geographic moves, including appointing a Chief Financial Officer and relocating HQ to Utah, indicate a structured expansion plan that could pair with new supplier contracts, logistics partners, and regional marketing programs.

New brand launches The launch of Seipel Marine as a premium boat and sailing products brand expands Kent Outdoors’ catalog breadth and supplier footprint, presenting cross-sell opportunities to existing outdoor enthusiasts.

Tech enablement Utilization of NetSuite, Shopify, Klaviyo and other modern tools suggests a scalable e-commerce and ERP backbone that can be leveraged to optimize supplier onboarding, dynamic pricing, and targeted campaigns for growth channels.

Strategic partnerships With decades of experience serving leading outdoor brands and plans to reach more brands, Kent Outdoors is positioned for channel partnerships, private-label opportunities, and collaborative marketing with premium manufacturers.

Similar companies to Kent Outdoors

Kent Outdoors Tech Stack

Kent Outdoors uses 8 technology products and services including Canva, Microsoft SharePoint, NetSuite, and more. Explore Kent Outdoors's tech stack below.

Media & News

Kent Outdoors's Email Address Formats

Kent Outdoors uses at least 5 email formats:
Kent Outdoors Email FormatsExamplePercentage
FirstLast@kentoutdoors.comJohnDoe@kentoutdoors.com
50%
FLast@kentoutdoors.comJDoe@kentoutdoors.com
45%
F.Last@kentoutdoors.comJ.Doe@kentoutdoors.com
5%
FLast@kentwatersports.comJDoe@kentwatersports.com
95%
Last@kentwatersports.comDoe@kentwatersports.com
5%

Frequently Asked Questions

What is Kent Outdoors's official website and social media links?

Minus sign iconPlus sign iconKent Outdoors's official website is kentoutdoors.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Kent Outdoors generate?

Minus sign iconPlus sign icon As of October 2026, Kent Outdoors's annual revenue is estimated to be $100M - $250M.

What is Kent Outdoors's NAICS code?

Minus sign iconPlus sign iconKent Outdoors's NAICS code is 44-45 - Retail Trade.

How many employees does Kent Outdoors have currently?

Minus sign iconPlus sign iconAs of October 2026, Kent Outdoors has approximately 462 employees across 2 continents, including North America and Europe. Key team members include Vice President Marketing: M. W., President Emea: F. H. and Director, Ecommerce Operations: N. K. Explore Kent Outdoors's employee directory with LeadIQ.

What industry does Kent Outdoors belong to?

Minus sign iconPlus sign iconKent Outdoors operates in the Retail industry.

What technology does Kent Outdoors use?

Minus sign iconPlus sign iconKent Outdoors's tech stack includes Canva, Microsoft SharePoint, NetSuite, Shopify, Microsoft 365, Asana, Klaviyo and Microsoft Defender.

What is Kent Outdoors's email format?

Minus sign iconPlus sign iconKent Outdoors's email format typically follows the pattern of FirstLast@kentoutdoors.com. Find more Kent Outdoors email formats with LeadIQ.

How much funding has Kent Outdoors raised to date?

Minus sign iconPlus sign icon As of October 2026, Kent Outdoors has raised $190M in funding. The last funding round occurred on Dec 10, 2025 for $100M.
Kent Outdoors logo

Kent Outdoors

Retail201-500 Employees

Kent Outdoors is a retail company with a long history in outdoor products, dating back to 1959. It provides support and resources to leading outdoor brands and their teams, while allowing them to operate with autonomy in execution. The business draws on deep experience in watersports and outdoor lifestyle markets and works to connect brands with outdoor-enthusiast communities. The company is based in Summit County, Utah, where it relocated its headquarters as part of its growth.

In early 2025, Kent Outdoors announced the launch of Seipel Marine, a premium brand dedicated to high-quality boat, yacht, and sailing products. The launch signals the company's ongoing effort to extend its involvement across outdoor categories beyond its traditional watersports focus.

Section iconCompany Overview

Website
kentoutdoors.com
NAICS Code
44-45 - Retail Trade
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $190M

    Kent Outdoors has raised a total of $190M of funding over 2 rounds. Their latest funding round was raised on Dec 10, 2025 in the amount of $100M as a Debt Financing.

  • $100M - $250M

    Kent Outdoors's revenue is estimated to be in the range of $100M - $250M

Company Leadership

  • Vice President Marketing at Kent Outdoors
    M. W.
    Vice President Marketing
    Mobile Phone
  • President Emea at Kent Outdoors
    F. H.
    President Emea
    Mobile Phone
  • Director, Ecommerce Operations at Kent Outdoors
    N. K.
    Director, Ecommerce Operations
    Mobile Phone
  • Director Of Distribution at Kent Outdoors
    C. H.
    Director Of Distribution
    Mobile Phone
  • Director Of Human Resources at Kent Outdoors
    D. D.
    Director Of Human Resources
    Mobile Phone

Employee Directory

  • Director-Finance at Kent Outdoors
    R. G.
    Director-Finance
    Mobile Phone
  • Credit Manager at Kent Outdoors
    J. R.
    Credit Manager
    Mobile Phone
  • Principal at Kent Outdoors
    M. R.
    Principal
    Mobile Phone
  • Finance at Kent Outdoors
    B. M.
    Finance
    Mobile Phone
  • Executive at Kent Outdoors
    H. H.
    Executive
    Mobile Phone

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