Growing Retail Kevel is an AI-driven retail media infrastructure provider with a growing customer base including notable brands like The Home Depot, Chewy, Dollar General, and others, presenting expansion opportunities into large multi-brand retailers and marketplaces.

APAC Expansion Kevel is expanding into Australia and the broader APAC region with a regional director appointment, signaling a push into new geographies that can open doors for partnerships with local retailers and regional campaigns.

Unified Measurement Recent collaborations aim to unify onsite and offsite activation with consistent measurement, creating a compelling value proposition for brands seeking end-to-end retail media ecosystems and clearer ROI storytelling.

First-Party Data Kevel emphasizes first-party data control via API-driven platforms, enabling retailers to activate audiences while preserving data sovereignty, a strong fit for brands prioritizing data privacy and transparency.

Adobe and Tech Partnerships Launch of native Adobe Experience Platform Destination and partnerships with The Trade Desk and Dollar General indicate a strategy to integrate with major ad tech ecosystems, offering selling points for agencies and enterprise clients seeking scalable, interoperable solutions.