Scale opportunity Leverage Leslie's extensive nationwide store network of over 900 locations and a growing e-commerce presence to upsell pool maintenance bundles, seasonal chemicals, and professional-grade equipment to both residential customers and pool professionals.

Transformation momentum capitalize on Leslie's ongoing transformation plan focused on sustainable growth, pricing optimization, targeted marketing, and asset efficiency to position sales teams to offer higher-margin products and bundled services during peak pool season.

Direct-to-consumer strength Emphasize Leslie's direct-to-consumer brand leadership in pool and spa care to win online and in-store sales through cross-channel promotions, loyalty programs, and free services like water testing to drive repeat purchases.

Data-driven outreach Utilize the company’s tech stack including data-oriented tools (Alteryx, CRM/HR platforms) to target high-propensity customers with personalized offers, seasonal promotions, and maintenance plans that increase average order value.

Professional growth angle Target the Commercial Division and pool professionals with bulk purchasing, contractor accounts, and maintenance contracts, offering volume discounts, early access to new products, and service packages to expand B2B revenue.