Market Leadership Leslie's is the largest retailer of pool and spa supplies in the U.S., operating over 900 stores across 35 states, which presents significant opportunities for cross-selling complementary products and expanding service offerings to its extensive customer base.

E-commerce Expansion With a dedicated e-commerce group and recent financial reports highlighting growth, there is potential for developing innovative online sales solutions and personalized digital experiences to capture more market share from tech-savvy consumers.

Customer Engagement Leslie's provides free water testing and repair labor in-store, indicating a strong focus on customer service; leveraging this trust with targeted marketing campaigns and loyalty programs can increase repeat business and upsell opportunities.

Operational Technology Utilization of advanced analytics and warehouse management systems like IBM Cognos Analytics and Manhattan Warehouse Management positions Leslie's well for data-driven sales strategies and inventory optimization, enabling tailored product recommendations and improved sales forecasting.

Industry Trends Given the resurgence of outdoor activities and home improvement trends, Leslie's is well-positioned to benefit from increased demand for pool maintenance and accessories, which opens avenues for strategic partnerships and expanded product lines tailored to current market dynamics.