Recent Acquisition With Central National Gottesman acquiring Lewis Paper in June 2022, there is an opportunity to explore synergies in paper, packaging, and wide-format product distribution, potentially leading to cross-selling and expanded service offerings.

Market Positioning Lewis Paper operates within a competitive landscape alongside industry giants like International Paper and Staples, indicating a need for tailored solutions that can differentiate their product and service offerings within this market segment.

Niche Focus As a family-owned distributor specializing in paper and forest products, Lewis Paper may benefit from targeted marketing efforts towards environmentally conscious clients seeking sustainable packaging and paper solutions.

Technological Integration The company's use of digital tools such as Google Analytics and WordPress suggests openness to online marketing and e-commerce channels, providing avenues to reach new customers and increase sales through digital platforms.

Growth Potential Given the size of the company (11-50 employees) and its recent acquisition, there is significant growth potential by expanding into larger markets or developing partnerships with industry players to increase market share and revenue streams.