Strategic Mergers Madhive's recent merger with Frequence in local digital advertising presents an opportunity to explore collaborative sales strategies leveraging the strengthened capabilities and integrated planning solutions.

Key Personnel Addition The appointment of Jim Wilson as President brings valuable industry expertise to Madhive, offering a prime opening for targeted sales engagements with his network and influence in the media, technology, and advertising sectors.

Product Innovation Madhive's launch of a local CTV marketplace for political advertising signifies a targeted niche for sales expansion, tapping into the demand for tailored, audience-specific ad campaigns in political landscapes.

Partnership Advantage The collaboration with Blockgraph LLC enhances Madhive's ad buying platform, providing a direct link to media inventory and differentiated data offerings, creating new selling points for prospective clients seeking advanced targeting solutions.

Fast-Growth Recognition Being recognized on Deloitte's Technology Fast 500TM list boosts Madhive's credibility and visibility, paving the way for sales initiatives centered around the company's rapid growth, innovation, and market leadership.