Strong Industry Position Madhive is a leading independent ad platform focused on local media and connected TV advertising, serving major broadcasters like Fox and Scripps. Its established reputation and strategic partnerships present opportunities to target local broadcasters and regional media companies seeking advanced CTV solutions.

Expanding CTV Offerings Recent initiatives such as launching a local CTV marketplace and expanding live sports advertising through partnerships with industry leaders demonstrate Madhive's commitment to innovation in connected television. Sales efforts can focus on automotive, sports, and digital publishers interested in integrated CTV ad solutions.

Fraud-Proof Advertising The introduction of a Fraud Free Guarantee indicates Madhive’s focus on ensuring high-quality ad inventory, reducing risk for buyers. Opportunities exist to target enterprise clients and agencies prioritizing transparent, fraud-resistant digital advertising environments.

Growth and Investment With substantial funding of 300 million dollars and a revenue range of 100 to 250 million dollars, Madhive is poised for growth. Business development can leverage this financial stability to upsell advanced targeted campaigns, data integrations, and new media partnerships.

Technological Integration Madhive’s tech stack includes data tools like SQL and Data Studio, and recent integrations with AI and demand-side platforms. There is a sales opportunity in offering customized advertising solutions, leveraging its technological capabilities to meet complex targeting and measurement needs for clients across verticals.