M/A/R/C Research
Market ResearchTexas, United States51-200 Employees
M/A/R/C Research is a Plano, Texas-based market research and consulting firm that designs and conducts accelerated, agile studies across qualitative and quantitative approaches, including traditional and online formats. Its core capability is measuring attitudes and behaviors to explain and predict how clients' actions impact market share, revenue, and the bottom line. Founded in 1965, the firm has long worked with clients across various industries, delivering findings in a business-focused context for decision-makers. The company helps organizations address consumer, channel, and B2B marketing issues to develop better products, attract and retain customers, and strengthen brands. A notable recent development is the 2023 acquisition of Horowitz Research, expanding M/A/R/C's capabilities. As a mid-sized player in the market research field, it positions itself as providing practical, decision-maker–oriented insights to a worldwide client base.
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