Innovative Methodology MDRG's proprietary Whole Mind TM approach, integrating System 1 and System 2 tools, offers a unique and comprehensive way to uncover subconscious consumer motivations, positioning the company as a valuable partner for brands seeking deeper behavioral insights.
Targeted Market Focus Specializing in market research for brands, CX, product development, and advertising, MDRG serves a strategic niche which can be expanded by offering advanced research solutions or complementary consulting services to enhance client outcomes.
Strong Industry Recognition Winning the 2020 Confirmit AIR Award highlights MDRG's innovation and expertise, making the company an attractive prospect for clients looking for award-winning research capabilities and innovative insights.
Growth Opportunities With revenue estimates between $10 million and $25 million and recent collaborations like the New Orleans Chamber of Commerce, MDRG is poised for expansion into regional partnerships and larger enterprise accounts in the market research space.
Technology Stack Compatibility MDRG’s use of modern tools such as WordPress, MySQL, and HTTP/3 indicates a tech-savvy approach, making it suitable to incorporate advanced analytics, automation, and digital engagement solutions to enhance research efficiency and client deliverables.