Growth potential Mid-sized market research firm with revenue between 10M and 25M and a specialized Whole Mind approach suggests opportunities to upsell advanced brand research, CX discovery, and advertising effectiveness testing to existing clients or through expanding service scopes with new industry segments.

Sustainability & impact Proprietary methodology blending System 1 and System 2 insights aligns with brands seeking deeper emotional drivers; position MDRG to target clients pursuing more impactful storytelling and measurable brand equity outcomes to win higher-value engagements.

Strategic partnerships Recent collaboration with the New Orleans Chamber of Commerce and a prior Actalent partnership indicate openness to co-branded or vendor-lead research programs; explore partnerships with chambers, consultancies, and talent firms to generate recurring work streams.

Awards and leadership Industry recognition such as the Confirmit AIR award and active leadership promotions signal credibility and growing capabilities; leverage awards and team expertise to command premium pricing and pursue more complex, multi-phase studies.

Technology profile Tech stack shows standard web analytics and CMS tools; offer value through enhanced data integration, dashboards, and automation of reporting using client-friendly formats to differentiate from larger competitors and improve win rates.