Social value MEL Research positions itself as a values-driven firm with a strong commitment to social responsibility, charitable giving, and alignment with the Social Value Act. This suggests opportunities to tailor proposals around public sector and non-profit social impact measurement, policy shaping insights, and evaluations that demonstrate social value for funders or government clients.

Public sector focus With over 35 years in public services, MEL emphasizes measurement, evaluation and learning to improve services for vulnerable groups. Sales strategy can target local government, health and social care bodies, and education agencies seeking evidence-based performance improvements and stakeholder voice insights.

Expansion signals Recent hires and leadership appointments, including a senior evaluation lead and field team managers, indicate growth and capacity expansion. This presents an opening to upsell broader research programs, multi-site studies, and larger-scale evaluation projects as the team scales.

Diverse tech stack Utilizes a mix of analytics and engagement tools (Tableau, SPSS, OpenAI, Microsoft 365, CRM, and digital tagging). This enables integrated data collection and advanced analytics, offering opportunities to cross-sell advanced analytics, dashboards, and AI-assisted insights to improve decision-making.

Partnership potential Active collaborations with dyslexia associations and a commitment to giving voice to diverse communities highlight openness to co-creation and partnerships. Propose joint research programs, inclusive studies, and endorsed methodologies that align with corporate social responsibility goals and stakeholder engagement needs.