Strong Market Presence Mons Royale has established credibility through prestigious awards such as the ISPO Awards and a dedicated presence in outdoor and action sports events like Crankworx and the Freeride World Tour, indicating a solid platform for expanding retail and wholesale distribution globally.

European Expansion The opening of a new European headquarters in Innsbruck, Austria, alongside a retail store in Wānaka, positions Mons Royale to tap into the growing European outdoor and winter sports markets, offering opportunities to develop partnerships with regional retailers and distributors.

Innovative Product Line Mons Royale’s recent launches, such as the Virage merino pants and award-winning Diversion merino trail pants and wind jacket, highlight its focus on high-performance, stylish outdoor apparel, which appeals to active consumers and provides a gateway for upselling complementary accessories and gear.

Sustainability Credentials With a focus on merino wool and natural performance fabrics, Mons Royale appeals to environmentally conscious consumers, opening opportunities to collaborate with eco-focused retailers and promote sustainable outdoor lifestyles.

Community and Engagement Mons Royale’s initiatives like supporting local retailers during COVID-19 and working with top athletes demonstrate a committed brand community, offering prospects for partnership marketing, influencer collaborations, and exclusive product launches in targeted outdoor sports segments.