Acquisition Synergies Escalent's acquisition of C Space and Hall & Partners creates cross-sell opportunities to Omnicom's client base, expanding into brand strategy, customer experience, and expert qualitative research. Use combined assets to offer end-to-end insights programs that tie research to activation, enabling you to pitch integrated solutions to large brands seeking disruption-ready partners.

Advisor Community Launched The Advisor Exchange and an online community of financial advisors, signaling a ready-made channel to access deep qualitative insights from financial professionals. Target banks, brokerages, RIAs, and asset managers with packaged advisory insights, fast-turn qualitative sprints, and 24/7 access to research to support advisor-focused marketing, product tweaks, and service enhancements.

BeSci AI Advantage BeSci x AI introduces an AI-powered behavioral science model to speed up behavior-change strategies. Use this as a differentiator for clients aiming to accelerate product launches, improve adoption, and tailor messaging. Propose pilot programs with measurable, high-velocity insights and scalable templates for ongoing optimization.

Tech-Forward Research Escalent's tech stack and partnerships, including Algolia, iCIMS, Okta, and cloud-ready tooling, demonstrate readiness to run large-scale, secure research programs with advanced search and discovery. Position to technology-heavy clients seeking frictionless collaboration, secure access, and integrated dashboards for decision-making.

Disruption Focus With a clear focus on industries facing disruption and business transformation, target sectors undergoing rapid change such as tech, healthcare, financial services, and consumer brands. Propose high-value engagement through mixed-methods research, ongoing observation, and advisory services that translate insights into actionable growth strategies.