Industry Leadership OAAA represents over 90 percent of the US out of home advertising industry with a membership base of more than 850 leading media companies, agencies, and ad-tech providers, indicating a wide network for potential business partnerships and service collaborations.

Technological Engagement The organization actively promotes programmatic OOH advertising and utilizes advanced digital tools such as HubSpot Analytics, SEMrush, and Hotjar, suggesting opportunities to offer innovative marketing solutions or analytics services to its members.

Event and Award Influence OAAA's frequent participation in high-profile industry awards, conferences, and media campaigns signifies a platform with significant visibility and influence, ideal for launching targeted partnership or sponsorship initiatives.

Talent Development Focus With ongoing initiatives to develop the next generation of OOH talent, there is a potential opportunity to provide educational resources, training programs, or talent acquisition services tailored to industry professionals.

Financial Scale Operating within a revenue range of 50 to 100 million dollars, OAAA offers a sizeable market segment for sales of advertising technology, industry data solutions, or strategic consulting services aimed at top-tier industry players.