Strategic Partnerships OAAA is actively renewing and expanding partnerships with major advertisers and platforms (Ad Council, NHTSA, Kochava, National Geographic Society) which signals ongoing collaboration opportunities for OOH campaigns and measurement integrations that sales teams can leverage.

Measurement Driven Recent studies and partnerships emphasize OOH as a high performing, measurable media channel. This creates a sales angle around data-driven ROIs, attribution capabilities, and integration with analytics vendors to attract data‑centric brands.

Leadership and Board New leadership appointments at the board and CEO level, including Burr Smith and Matthew Kearney, suggest a refreshed strategic focus and potential access points for executive engagement in large media deals and industry initiatives.

Local Case Focus Award programs and local case study showcases indicate opportunities to upsell localized, ground-level OOH campaigns and to package success stories for regional advertisers seeking measurable local impact.

Growth Signals Revenue scale and a broad member network (over 850 members) present cross‑sell potential to OOH ecosystem players, ad tech providers, and suppliers, as well as opportunities to partner on joint campaigns and industry research initiatives.