Acquisition Momentum Olsam, now rebranded as Avenir Collective, has recently completed a strategic acquisition of Wrinkles Schminkles, signaling active growth and expansion in the beauty and skincare space. This offers opportunities to align product portfolios, cross-sell to a growing customer base, and bundle offerings with acquired brands.

Growth Scale Potential With revenue between $1M and $10M and a substantial funding posture of $165M, Avenir Collective has a foundation for rapid channel expansion, brand-building initiatives, and technology-enabled marketing strategies that can benefit potential suppliers, contract manufacturers, and DTC platform partners.

Beauty Market Fit The company operates in the retail and skincare sector and has demonstrated capacity to scale from bootstrapped beginnings to a multi‑million global skincare brand, indicating receptivity to high‑value retail partnerships, influencer/creator collaborations, and premium beauty product lines.

Technology Enablement Utilizing a modern tech stack (Google Cloud, React, Wix, Atlassian, Microsoft 365, Bootstrap, Lodash, Google Search Console) suggests strong digital capabilities for commerce, marketing automation, and data-driven decision making—ideal for partnerships involving ecommerce enhancements, CMS integrations, and analytics services.

Strategic Fit Opportunities Given a mid-market size with ambitions similar to notable retailers and a presence in beauty, there are potential sales angles in private label collaboration, distribution partnerships, sustainable packaging initiatives, and technology services (SEO, site optimization, cloud hosting) to support growth while leveraging the company’s expanded brand portfolio.