Insights

Expanding Product Range OpticsPlanet offers a vast portfolio of over 700,000 products across 300 niche categories, presenting a significant opportunity to upsell and cross-sell a wide variety of high-performance gear to dedicated enthusiasts and professionals.

Strong Market Position Recognized as one of the top 200 e-retailers in the US and holding a notable share in the sporting goods online space, OpticsPlanet has a proven footprint that can be leveraged to target new customer segments and deepen market penetration.

Strategic Brand Partnerships Recent collaborations with industry leaders like ZeroTech and Viridian Weapon Technologies demonstrate their openness to exclusive product launches, offering sales teams a pathway to promote innovative and high-demand optics and tactical accessories.

Customer Engagement Platforms Utilizing advanced digital tools such as Hotjar, Microsoft Clarity, and Facebook Pixel, OpticsPlanet effectively captures customer insights and behavior, enabling targeted marketing strategies that can increase conversion rates and customer lifetime value.

Growth and Recognition With consistent recognition from Inc. Magazine and the Better Business Bureau, coupled with a revenue range exceeding half a billion dollars, there are ample opportunities to align with their expansion plans and target high-value customer segments.

OpticsPlanet, Inc. Tech Stack

OpticsPlanet, Inc. uses 8 technology products and services including Reddit Ads, AWIN, Facebook Pixel, and more. Explore OpticsPlanet, Inc.'s tech stack below.

  • Reddit Ads
    Advertising
  • AWIN
    Affiliate Advertising Networks
  • Facebook Pixel
    Analytics
  • Hotjar
    Analytics
  • Microsoft Clarity
    Analytics
  • Docker
    Containerization
  • Cart Functionality
    E-commerce
  • Upsellit
    Site And Cart Abandonment

Media & News

OpticsPlanet, Inc.'s Email Address Formats

OpticsPlanet, Inc. uses at least 1 format(s):
OpticsPlanet, Inc. Email FormatsExamplePercentage
First.Last@opticsplanet.comJohn.Doe@opticsplanet.com
67%
FirstLast@opticsplanet.comJohnDoe@opticsplanet.com
20%
First@opticsplanet.comJohn@opticsplanet.com
10%
Last@opticsplanet.comDoe@opticsplanet.com
3%

Frequently Asked Questions

What is OpticsPlanet, Inc.'s phone number?

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You can contact OpticsPlanet, Inc.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is OpticsPlanet, Inc.'s official website and social media links?

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OpticsPlanet, Inc.'s official website is opticsplanet.com and has social profiles on LinkedIn.

How much revenue does OpticsPlanet, Inc. generate?

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As of December 2025, OpticsPlanet, Inc.'s annual revenue is estimated to be $125M.

What is OpticsPlanet, Inc.'s SIC code NAICS code?

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OpticsPlanet, Inc.'s SIC code is 5995 - Optical Goods Stores NAICS code is 44-45 - Retail Trade.

How many employees does OpticsPlanet, Inc. have currently?

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As of December 2025, OpticsPlanet, Inc. has approximately 201 employees across 3 continents, including North AmericaEuropeAsia. Key team members include Founder Chief Technology Officer: A. S.Co-Owner: E. A.Owner/Operator: J. C.. Explore OpticsPlanet, Inc.'s employee directory with LeadIQ.

What industry does OpticsPlanet, Inc. belong to?

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OpticsPlanet, Inc. operates in the Retail industry.

What technology does OpticsPlanet, Inc. use?

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OpticsPlanet, Inc.'s tech stack includes Reddit AdsAWINFacebook PixelHotjarMicrosoft ClarityDockerCart FunctionalityUpsellit.

What is OpticsPlanet, Inc.'s email format?

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OpticsPlanet, Inc.'s email format typically follows the pattern of First.Last@opticsplanet.com. Find more OpticsPlanet, Inc. email formats with LeadIQ.

When was OpticsPlanet, Inc. founded?

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OpticsPlanet, Inc. was founded in 2000.

OpticsPlanet, Inc.

RetailIllinois, United States201-500 Employees

Founded in 2000, OpticsPlanet, Inc. is the leading online destination for technical and high-performance gear. We cater to enthusiasts and professionals, to those who are passionate about their jobs, serious about their recreation, and devoted to their service to others. To them we offer the broadest selection of quality products - over 700,000 from 2,500 top brands in 300 niche specialty categories - great prices, unrivaled customer service, and an incredibly knowledgeable team. They call it "value proposition" in business schools; we just call it "common sense."

Our team is over 300 people strong located only miles from Chicago, IL. Our state of the art campus houses our customer service agents and product specialists, our web designers and software engineers, our pickers, packers, and shippers, our buyers, merchandisers, marketers, our social media, operations and finance folks, and our support staff, our top brass, rank-n-file, interns and even our well outfitted display mannequins.

While we just recently celebrated our tenth anniversary, Inc. Magazine has already recognized us as one of the fastest growing companies in the United States. Internet Retailer Magazine named us 182nd largest online retailer and #6 in the Sporting Goods category. The Better Business Bureau rates us as A+.

For more information visit https://www.opticsplanet.com, and follow OpticsPlanet.com on Twitter, Instagram, and Facebook.

Section iconCompany Overview

Phone number
SIC Code
5995 - Optical Goods Stores
NAICS Code
44-45 - Retail Trade
Founded
2000
Employees
201-500

Section iconFunding & Financials

  • $500M$1B

    OpticsPlanet, Inc.'s revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    OpticsPlanet, Inc.'s revenue is estimated to be in the range of $500M$1B

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