Contactless Solutions Strength OrderUp provides cost-effective contact tracing and digital menu solutions for restaurants, aligning with the current market demand for contactless dining experiences post-pandemic.

Competitive Advantage in Pricing With no commission fees or monthly costs, OrderUp offers a competitive advantage to restaurants looking to reduce expenses, making it an attractive option for cost-conscious businesses in the hospitality industry.

Targeting Mid-Size Establishments Given its focus on cost-effectiveness and efficiency, OrderUp's platform is well-suited for mid-sized restaurants with 11-50 employees, presenting a significant sales opportunity within this market segment.

Exploiting Market Gaps With competitors like DoorDash and Grubhub catering to larger establishments, OrderUp can position itself as a specialized solution for smaller to mid-sized restaurants, filling a niche and expanding its market reach.

Innovative Sales Proposition OrderUp's emphasis on empowering restaurants to provide safe and efficient online ordering experiences enhances its sales proposition, appealing to businesses focused on customer satisfaction and operational excellence.