Innovative Product Launches Pat McGrath Labs frequently introduces cutting-edge cosmetic products, such as longwear lip liners and peel-off masks, demonstrating a strong focus on product innovation that appeals to trend-conscious consumers and offers cross-selling opportunities with complementary beauty products.
High-Profile Collaborations Partnerships with brands like FabFitFun and collaborations in high-profile events such as the Grammys indicate a strategic emphasis on brand visibility and exclusivity, creating opportunities for co-branded marketing campaigns and premium product placement.
Digital Engagement The company's recent adoption of augmented reality experiences with Google shows a commitment to utilizing advanced technology to enhance customer engagement and online shopping, opening avenues for technology partners and digital marketing collaborations.
Expanding Market Presence With recent product launches and collaborations, Pat McGrath Labs is actively expanding its market reach in the luxury and prestige beauty segments, presenting potential sales channels in high-end retail, online platforms, and subscription boxes targeting premium customers.
Growing Financial Investment Supported by significant funding of $60 million and current revenues between $10M and $25M, the company shows strong growth momentum and potential for scaling operations, which can be leveraged for sales expansion and new product development opportunities.
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$10BPat McGrath Cosmetics uses 8 technology products and services including Google Hosted Libraries, Cart Functionality, Google Fonts API, and more. Explore Pat McGrath Cosmetics's tech stack below.
| Pat McGrath Cosmetics Email Formats | Percentage |
| FLast@patmcgrath.com | 62% |
| First@patmcgrath.com | 22% |
| First.Last@patmcgrath.com | 11% |
| Last@patmcgrath.com | 5% |
Personal Care Product ManufacturingNew York, United States51-200 Employees
Pat McGrath Labs Straight from the Lab – where unadulterated experimentation meets raw glamour. A rule-breaking playground for the world’s most influential and sought-after makeup artist, Pat McGrath, to introduce divinely disruptive discoveries. Cult products that define future trends; instant addictions for the bold and obsessed. The only rule? Use Without Caution.
Company Overview
Funding & FinancialsPat McGrath Cosmetics has raised a total of $60M of funding over 2 rounds. Their latest funding round was raised on Jul 16, 2018 in the amount of $60M.
Pat McGrath Cosmetics's revenue is estimated to be in the range of $10M$25M
Funding & FinancialsPat McGrath Cosmetics has raised a total of $60M of funding over 2 rounds. Their latest funding round was raised on Jul 16, 2018 in the amount of $60M.
Pat McGrath Cosmetics's revenue is estimated to be in the range of $10M$25M
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