Local Market Presence As a family-owned retailer with nine locations in Northern Virginia and one in Richmond, =PR= Run & Walk has a strong regional footprint. There is an opportunity to deepen engagement with local running communities and expand brand loyalty through targeted in-store promotions and community events.

Industry Recognition =PR= Run & Walk was awarded the 2024 Running Store of the Year, which enhances its credibility and attracts customers seeking trusted specialty stores. Leveraging this recognition in marketing campaigns could boost sales and attract new customers.

Digital Engagement The company utilizes multiple digital tools including Facebook Pixel, Zendesk, and Rise.ai, indicating an active online presence. There is potential to increase direct online sales and personalized marketing efforts by expanding digital channel integration and e-commerce capabilities.

Partnership Opportunities Recent partnerships with local running groups, such as Light Horse Track Club, suggest openness to collaborations. Developing strategic alliances with regional clubs and event organizers can expand brand visibility and customer base.

Growth Potential With a revenue range of $10M to $25M and a dedicated niche market, there are sales opportunities through introducing new product lines, expanding omnichannel offerings, and enhancing customer loyalty programs to drive repeat purchases.