Global dealer base Prima Software serves over 2500 dealers across Europe and North America, presenting a ready-made opportunity to cross-sell cloud ERP, ecommerce, BI, and CRM integration to a diverse, multinational client base.

ERP and ecommerce focus With a consolidated cloud ERP and integrated ecommerce platform (Prima Cloud ERP and PrimaGO), there is potential to upsell advanced analytics (Prima VANTAGE) and customer engagement features (Prima ENGAGE) to optimize sales cycles and customer lifecycles for dealers and wholesalers.

New product adoption Recent launch of Prima ENGAGE and ongoing participation in industry events indicate momentum in CRM integration and channel partnership strategies, suggesting expansion opportunities with firms seeking unified sales, marketing, and service solutions.

Market expansion readiness The company’s presence in Europe and North America, combined with a scalable suite and 5 million+ SKUs in Prima Marketplace, positions Prima to target mid-market distributors seeking scalable catalog management and omnichannel capabilities.

Recognition and partnerships Awards and active event participation (e.g., BLOC conference, Company Awards) signal credibility and collaborative selling benefits, making partner-driven deals, channel programs, and joint marketing initiatives a strong path for growth.