Publisher Network Primis serves 100s of digital publishers with a global Video Discovery platform, presenting an opportunity to upsell premium placements, exclusive video discovery features, and deeper integrations within growing publisher ecosystems.

Fraud & Trust With TAG Anti-Fraud certification for six consecutive years, Primis can be positioned as a trustworthy partner in premium adtech environments, enabling sales pitches around brand safety, fraud prevention services, and higher-risk inventory access.

Strategic Partnerships Recent and ongoing partnerships (Mortgage Brain, VideoElephant, Savage Ventures) indicate a pattern of collaboration to expand reach and capabilities; identify co-sell opportunities, joint go-to-market plays, and bundled solutions for publishers and advertisers.

Revenue Scale Current revenue range ($50M–$100M) places Primis as a mid-market leader with room to grow; target mid-to-large publishers and ad tech buyers seeking scalable video discovery with strong engagement metrics and proven performance.

Technology Enablement Tech stack and engagement-driven recommendations present a selling point for advertisers seeking contextual targeting and transparent supply chain tools; offer demonstrations around performance analytics, user engagement optimization, and integration with enterprise ad tech stacks.