Boutique scale Target mid-market brands in the Chicagoland area that need flexible market research execution with capacity for both small qualitative sessions and larger groups, highlighting Q&M’s ability to scale between one-on-one interviews and sessions up to 50 participants.

Full service edge Position as a convenient, end-to-end research partner offering recruitment from a 100,000-strong database, in-house facilities with multiple rooms, CCTV, digital audio delivery, and remote streaming to clients to differentiate from traditional recruiting firms.

Specialized facilities Leverage premier facility status and recognized top-rated credentials from industry trackers to pursue partnerships with agencies and brands seeking high-quality moderating spaces, mock juries, taste tests, and ethnography environments.

Tech-enabled Highlight tech stack capabilities and digital delivery options to attract clients prioritizing modern streaming, online collaboration, and efficient data delivery, including cloud CDN and web-based viewing.

Growth potential Emphasize revenue potential within the regional market, noting current revenue in the low to mid-seven figures and an opportunity to grow through targeted outreach to nearby competitors and larger brands seeking localized Chicago research support.