Growing Service Portfolio Racksquared Data Centers offers a comprehensive suite of IT and data center services including colocation, cloud hosting, disaster recovery, and managed services, positioning it as a full-service provider capable of addressing diverse enterprise needs.

Targeting SMB Market With an estimated revenue under 10 million dollars and a relatively small employee base, Racksquared appears to serve small and medium-sized businesses in Columbus, offering personalized services that can be expanded or tailored to local companies seeking reliable data infrastructure.

Regional Expansion Potential Located in Columbus, Ohio, and actively expanding services, Racksquared has opportunities to grow regionally by targeting nearby industries and businesses seeking localized, high-quality data solutions.

Leveraging Tech Stack Utilizing advanced platforms like VMware, Salesforce, and Google Analytics indicates a focus on service efficiency and data-driven decision-making, which can be appealing to enterprises prioritizing modern, scalable IT infrastructures.

Competitive Positioning Compared to larger players like CyrusOne or Digital Realty, Racksquared’s strategic emphasis on managed services and local presence could serve as a unique value proposition for customers seeking personalized support and regional data center solutions.