Industry Recognition RainFocus has been consistently recognized in the industry, such as being named to the Inc. 5000 list multiple times and receiving awards for technology innovation. This recognition can be leveraged to showcase credibility and attract more clients.

Strategic Acquisitions The recent acquisition of WebEvents Global LLC demonstrates RainFocus's growth strategy. This presents a potential sales opportunity to offer expanded services to existing and new clients acquired through this merger.

Key Personnel Promotions With the promotion of Ashleigh Cook to chief marketing officer, RainFocus showcases internal talent growth and expertise. Utilizing the expertise of key personnel in sales pitches can build stronger client relationships.

Technology Innovation RainFocus's launch of the AEP source connector highlights their commitment to innovation. This technological advancement can be marketed as a unique selling point to attract clients looking for cutting-edge solutions.

Market Thought Leadership The introduction of the Event KPI Periodic Table positions RainFocus as a thought leader in the event marketing industry. Sharing this resource with potential clients can provide value and establish credibility.