Recent Expansion RhythmOne launched Programmatic Direct Deals and self-serve support for Preferred Deals, creating new opportunities for publishers to sell inventory at higher CPMs.

International Personnel Addition The appointment of Kumaran Sambandam as VP of International Demand Partnerships highlights a focus on expanding global partnerships, presenting an opportunity to collaborate with new markets.

Strategic Acquisition The acquisition of RhythmOne by Tremor International has strengthened cross-screen solutions, offering potential synergies for partnerships that can tap into connected TV and analytics capabilities.

Innovative Tools Launch The introduction of self-serve tools for publishers to activate programmatic deals across connected TV and other inventory types presents an opportunity to leverage enhanced reporting and transparency for maximizing yield.

Leading Trust Indices RhythmOne's recognition as the top performer on various Seller Trust Indices for display, mobile, and video in the U.S. and internationally positions the company as a trusted partner, attracting clients seeking reliable advertising solutions.