SalesFuel, Inc.

Market ResearchOhio, United States11-50 Employees

SalesFuel, Inc. is a market research company based in Westerville, Ohio, founded in 1989. It offers a SaaS portfolio of sales tools, training, and intelligence designed to support thousands of sales and media sales teams nationwide in improving selling effectiveness. Core offerings include AdMall, which provides business intelligence for local marketing and media sales, and is used by a substantial professional audience, alongside tools like SalesCred for building sales credibility and an AI-focused training program for responsible use of AI in sales. The company also provides TeamTrait, a pre-emhire assessment and team optimization platform intended to aid hiring, retention, and building high-performing teams. Recent developments include recognition as a Top Sales Training Company for 2026 and leadership changes in education and client success roles, reflecting ongoing expansion in its education and client-support capabilities.

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