Channel Partnerships Schluter already leverages distributor partnerships (Dal-Tile) and participates in industry events; there is a clear opportunity to deepen and expand channel partnerships and co-marketing programs across North America and Europe to accelerate adoption of complete tile installation systems. Propose joint promotions and installer incentives with partners to boost upsell of profiles, membranes, and accessories.

Custom Design Upsell The MyDesign customization launch enables customers to personalize Schluter profiles, corner pieces and shelf models; opportunity to upsell premium customization to high-end projects, design-build firms and showrooms. Develop design templates, CAD libraries and small-batch production capabilities for installers seeking differentiated installations.

Sustainability Credentials A partnership with Ecomedes enhances sustainability documentation accessibility; procurement teams increasingly require environmental data. Create a formal sustainability data package with lifecycle information and target LEED/WELL projects, then market to specifiers and contractors as a differentiator.

Training & Education Schluter’s education-first marketing and industry events present an opportunity to monetize training through modules, certifications and on-site demos. Sell licensed training content to distributors and run regional installer workshops to drive product adoption and repeat business.

Integrated Bundles With a broad product line spanning membranes, uncoupling systems, waterproofing, trims and underfloor warming, there is value in bundled solutions for new builds and renovations. Promote integrated bundles that combine membranes, profiles, and heating for contractors and retailers, supported by a digital configurator and regional demonstrations.